As of this last month, the innovation leading make-up brand Lime Crime got more than two million Instagram followers. Lime Crime has become famous in a very short period of time for its radical makeup products. Due to its uniqueness, Lime Crime has developed a Cult Following.
The CEO and Founder of Lime Crime, Doe Deere, was one of the first businesspeople to enter the e-commerce industry for cosmetic products. Deere impressed customers with “on-lip” lipstick swatching. Lipstick swatching is when you show the lipstick color on actual lips not just swiped onto a sheet of blank white paper.
Deere is a modern CEO with a high degree of marketing and technical savvy. She uses that savvy to create a specialized experience for her customers on social media and to help Lime Crime reach people all over the globe. She has been doing this successfully for 8 years running now on Facebook, Twitter, Instagram, and other sites.
Doe says that Instagram is one site where Lime Crime has been particularly innovative. She wants to create the best interactive shopping experience in the world for customers who are passionate about makeup. She feels that too many other companies take a salesperson like approach with their Instagram accounts. They use their Instagram account only to push a product, whereas Lime Crime’s goal on Instagram is to create an engaging and fun communal atmosphere.
As a result of this communal atmosphere, many of Lime Crime’s Instagram posts are from fans themselves who want to show off how they look in the products. You will see fans with simple but attractive lips in some posts, and you will see fans with extravagant artwork painted onto their nails in another post. All of Lime Crime’s community use the #limecrime Twitter hashtag to share their looks.
Lime Crime also cares about the ethical treatment of animals, so all of their products are cruelty-free. They want to inspire their customers to have a fearless attitude when it comes to their personal style. Makeup enthusiasts of all shades should follow Lime Crime on Instagram and other social media websites.